April 21, 2016
Lots brewing with Brianne
BriAnne (Bruni) Newman ’05 of Natick, Mass., was promoted from senior director to vice president of consulting and events at Fenway Sports Management (FSM).
The sports and entertainment marketing agency advises elite properties, athletes, and brands, and serves as the sponsorship sales arm for Fenway Sports Group’s prestigious sports portfolio, including the Boston Red Sox and Liverpool Football Club.
Newman was the keynote speaker in January at the Greater Providence Student-Alumni Networking Night on campus, where she shared experience and advice working with FSM clients including Dunkin’ Donuts, jetBlue Airways, Santander Bank, Stop & Shop, The Globies, and the Red Sox Foundation.
Newman’s signature programs for Dunkin’ Donuts include the 2015 “Summer Chill” campaign featuring David Ortiz and Rob Gronkowski, and its partnership with LeBron James in China. She also oversees FSM’s Ventures division, which includes MLB Destinations, Red Sox Fantasy Camp, and Youth Baseball Summer Camp.
Newman joined FSM in 2005 after graduating from PC, where she majored in marketing and played soccer. She is married to Jeffrey P. Newman ’05.
