April 24, 2018
Buyer Behavior Research — Vans
As part of Buyer Behavior, a marketing course offered by the Providence College School of Business, Dan Axelson ’20, Jason Lopez ’20, Ben Lucas, and Olivia Sergi ’20 studied consumer awareness of Vans Off the Wall among college students. Based on their findings, they recommended ways the brand could improve consumer involvement with the brand and knowledge of personalization and other options. Learn more about their research at the Annual Celebration of Student Scholarship and Creativity: https://engaged-learning.providence.e..
